SE Ranking Pricing 2026: Core $129, Growth $279 Explained
SE Ranking pricing 2026: Core at $103.20/mo and Growth at $223.20/mo billed annually. Real cost with add-ons, and how it compares per tracked keyword.
Thomas B.
Founder @ NorthiScale · Tested 50+ tools · 2026-07-13
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SE Ranking
All-in-one SEO platform with the best keyword-tracking-per-dollar ratio and native white-label reporting.
- 2,000 Keywords Tracked Daily
- White-Label Reports Included
- 14-Day Trial, No Credit Card
Semrush
All-in-one SEO, content marketing and competitor analysis toolkit.
- Keyword Research
- Site Audit
- Competitor Analysis
Ahrefs
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Table of contents9 sections
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SE Ranking costs $129/month for Core and $279/month for Growth. Pay annually and those drop to $103.20/mo and $223.20/mo, a flat 20% discount. Enterprise is a custom quote. Every plan comes with a 14-day free trial, full version, no credit card required. Prices are as of July 2026 and can change.
That is the number you came for. The rest of this page covers what most pricing pages skip: the paid add-ons that quietly push your real bill past $240/month, and what SE Ranking actually costs per tracked keyword compared to Semrush and Ahrefs.
Start SE Ranking's 14-day free trial (no credit card)
SE Ranking Pricing at a Glance
Here is the full price grid. All figures are USD, as of July 2026, and pricing can change.
| Plan | Monthly | Annual (per month) | What you get |
|---|---|---|---|
| Core | $129 | $103.20 | 10 projects, 1 seat, 2,000 keywords tracked daily, white-label reports |
| Growth | $279 | $223.20 | 30 projects, 3 seats, 5,000 keywords tracked daily, all-time history |
| Enterprise | Custom | Custom | Volume limits, negotiated seats and support |
Annual billing knocks 20% off every tier. On Core that is $309.60 saved per year. On Growth it is $669.60 per year. There is no discount tier below Core, so $103.20/mo is the true entry price for a serious SE Ranking setup.
One correction while we are here. Several sites still list SE Ranking's trial as 7 days. It is 14 days, full version, no card. On day 15 the account pauses, you are not charged, and your data stays put. Details in our SE Ranking free trial guide.
What Each Plan Actually Includes
The gap between Core and Growth is not cosmetic. Growth roughly doubles the tracking, triples the seats, and removes the history ceiling.
| Limit | Core ($103.20/mo annual) | Growth ($223.20/mo annual) |
|---|---|---|
| Projects | 10 | 30 |
| Manager seats | 1 | 3 |
| Keywords tracked daily | 2,000 | 5,000 |
| Website audit pages / month | 250,000 | 2,000,000 |
| Historical data | 6 months | All time |
| API credits / month | 25,000 | 100,000 |
| AI competitive research domains | 5 | 15 |
| White-label reporting | Included | Included |
Three limits decide the plan for most people.
Seats. Core gives you one manager seat. If a second person needs to log in, you are on Growth. There is no cheap seat add-on to bridge that gap.
History. Core keeps 6 months of historical data. That is enough to prove a quarter of work. It is not enough to show a client an 18-month trend line or to defend a strategy across a full year of algorithm updates. Growth keeps everything.
Audit volume. 250,000 pages a month covers almost every small portfolio. If you audit large ecommerce catalogs, the 2 million pages on Growth is the reason to move up.
White-label reporting sitting on both plans is the quiet win here. Semrush pushes agency branding into higher tiers and paid packs. At $103.20/mo you can already send client-branded reports.
Compare Core and Growth inside the free trial
The Add-Ons That Change the Bill
This is the part nobody puts on a pricing page. SE Ranking's headline prices are honest, but the features people assume are included are sold separately.
| Add-on | Approximate cost | What it adds |
|---|---|---|
| AI Search | Full AI visibility tracking: ChatGPT, Google AI Overviews, AI Mode, Gemini, Perplexity | |
| Agency Pack | ~$59 to $69/mo (annual billing) | Agency-oriented client management and reporting extensions |
| API add-on | ~$39/mo annual | Extra API credits beyond the plan allowance |
Exact prices vary by currency and billing period, so treat these as ranges, not quotes.
Now do the arithmetic that matters:
Core ($103.20) + AI Search ($71.20) + Agency Pack (~$65) = roughly $239/month.
That is the number to sit with. A "budget" SE Ranking stack with the AI features and the agency extras lands above a Semrush Pro subscription ($139.95/mo, $117.33/mo annual). SE Ranking is only cheap if you stay close to the base plan.
The practical takeaway: start on the base plan and add nothing. Buy AI Search only once a client actually asks you to report on AI Overviews or ChatGPT visibility. Buy the Agency Pack only when white-label reporting, which is already included, stops covering your workflow. Most solo operators never need either.
Cost Per Tracked Keyword: SE Ranking vs Semrush vs Ahrefs
Comparing headline prices is useless when the plans track wildly different keyword volumes. Normalize it. Divide the monthly annual price by the keywords tracked daily.
| Tool | Entry plan (annual) | Keywords tracked daily | Cost per keyword / month |
|---|---|---|---|
| SE Ranking Core | $103.20 | 2,000 | $0.05 |
| SE Ranking Growth | $223.20 | 5,000 | $0.04 |
| Semrush Pro | $117.33 | 500 | $0.23 |
| Ahrefs Lite | ~$108 | A few hundred to a few thousand, plan-dependent | Not directly comparable |
The math, explicitly:
- SE Ranking: $103.20 / 2,000 keywords = $0.0516 per keyword per month
- Semrush: $117.33 / 500 keywords = $0.2347 per keyword per month
Semrush costs roughly 4.5x more per tracked keyword than SE Ranking, while charging $14 more per month at entry. If rank tracking volume is your primary need, that ratio is the whole argument. Full breakdown in SE Ranking vs Semrush.
Ahrefs is deliberately left uncalculated. Its tracking limits shift by plan and sources contradict each other, so a per-keyword figure would be fake precision. What is not in dispute: Ahrefs runs a backlink index around 35 trillion links against SE Ranking's 2.7 trillion. If link building is your core service, Ahrefs wins on data and no pricing table changes that. See SE Ranking vs Ahrefs.
Semrush also charges around $45/mo per extra seat. SE Ranking's Growth plan includes 3 seats at $223.20. Two Semrush Pro seats already cost ~$162/mo with far less tracking.
Which Plan Should You Pick
Three scenarios with the actual annual bill.
Solo SEO or freelancer with 3 sites
Plan: Core, annual billing. $103.20/mo, $1,238 per year.
You get 10 projects for 3 sites, 2,000 keywords which is more tracking than three sites will ever use, and white-label reports for the client work you pick up on the side. The single seat is fine because you are the only user. Skip every add-on. The 6-month history limit is the one thing you will eventually feel.
Agency with 10 to 30 clients
Plan: Growth, annual billing. $223.20/mo, $2,678 per year.
The 30 projects map one-to-one to clients. 5,000 tracked keywords is roughly 165 keywords per client, which is realistic for local and mid-market SEO. Three seats cover you plus two account managers. All-time history is non-negotiable when you are defending retainers with 12-month trend lines. Budget an extra ~$65/mo for the Agency Pack only if reporting gets heavy, which takes the real bill to about $288/mo.
In-house team on one large site
Plan: Core, annual billing. $103.20/mo, $1,238 per year.
One site does not need 30 projects. It needs deep tracking on one domain, and 2,000 keywords delivers that. The blocker is seats: if your content lead and your dev both need access, Core's single seat forces you onto Growth at $223.20/mo, $2,678 per year. Decide that before you pay, because it is the most common reason teams upgrade.
Try Core and Growth free for 14 days before you commit
How to Cut the Bill
Bill annually. It is a flat 20% off, the largest single lever available. Core drops from $129 to $103.20/mo. Growth drops from $279 to $223.20/mo. There is no promo code that beats it.
Run the 14-day trial first. Full version, no credit card. Load your real keywords, run a real audit, generate a real client report. You will know within a week whether the tracking volume justifies the price. The account pauses on day 15 rather than charging you.
Do not buy add-ons on day one. The default instinct is to bundle AI Search because AI visibility sounds urgent. Resist it for a month. White-label reporting is already included on both plans, so the Agency Pack solves a problem you may not have yet. Adding both to Core takes you from $103.20 to roughly $239/mo and erases the entire price advantage over Semrush.
Right-size the plan, not the ambition. 2,000 tracked keywords on Core is already 4x what Semrush Pro gives you. Most people upgrade to Growth for seats and history, not for keywords.
Is SE Ranking Worth the Price?
At $103.20/mo billed annually, yes, for one specific profile: you need serious rank tracking volume, you report to clients, and link building is not your main service.
What justifies the price:
- 2,000 keywords tracked daily for less than a Semrush Pro seat, across Google, Bing, Yahoo and YouTube, desktop and mobile separately
- 150+ countries with region, city and ZIP-level targeting
- 35+ SERP features tracked, including featured snippets and AI Overviews
- White-label reporting included on both plans, not gated behind a pack
- A keyword database of 5.5 billion keywords across 188 geo databases
What should give you pause:
- The backlink index is 2.7 trillion against Ahrefs' ~35 trillion. Not close. Wrong tool for link-led SEO.
- Keyword data is less deep than Semrush on large, competitive markets.
- The strongest AI features live behind a paid add-on, and it costs $71.20/mo.
- Core is one seat and six months of history.
- There is no money-back guarantee. The 14-day trial is your only safety net, which is precisely why you should use it properly.
The honest summary: SE Ranking is the best price-per-tracked-keyword in the category and the cheapest credible path to white-label client reporting. It is not the best SEO dataset on the market. Read the full SE Ranking review for the feature-by-feature verdict, or see how it stacks up in the best rank tracking tools.
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FAQ
How much does SE Ranking cost?
SE Ranking costs $129/month for the Core plan and $279/month for Growth. Billed annually, those drop 20% to $103.20/mo and $223.20/mo. Enterprise is a custom quote. Paid add-ons like AI Search ($71.20/mo annual) and the Agency Pack ($59-69/mo) are billed on top. Prices are as of July 2026 and can change.
Does SE Ranking have a free trial?
Yes. SE Ranking offers a 14-day free trial of the full version with no credit card required. Some sites incorrectly list it as 7 days. On day 15 your account pauses instead of charging you, and your data is kept. You can start the trial here.
Is SE Ranking cheaper than Semrush?
Per tracked keyword, dramatically. SE Ranking Core is $103.20/mo for 2,000 keywords tracked daily, about $0.05 per keyword. Semrush Pro is $117.33/mo for 500 keywords, about $0.23 per keyword, roughly 4.5x more. But if you add AI Search and the Agency Pack to SE Ranking, the real bill hits around $239/mo and the advantage disappears. Semrush also has the wider ecosystem for PPC, social and content.
Can I cancel anytime?
Yes. You can cancel an SE Ranking subscription at any time and you will not be billed for the next cycle. Cancelling does not refund what you have already paid, so on an annual plan you keep access until the term ends rather than getting money back.
Does SE Ranking offer a money-back guarantee?
No. SE Ranking does not offer a money-back guarantee, and payments are generally non-refundable unless the service was not delivered. Anyone telling you there is a 30-day refund window is wrong. Your protection is the 14-day free trial with no credit card, so use it seriously before you enter payment details.
Is the AI Search add-on worth paying for?
Only if someone is asking you to report on it. The AI Search add-on runs around $71.20/mo on annual billing and covers full visibility tracking across ChatGPT, Google AI Overviews, AI Mode, Gemini and Perplexity. That is a real capability, but it costs nearly 70% of the Core plan itself. Start without it and add it when a client or a stakeholder specifically demands AI visibility data.
What is the cheapest way to use SE Ranking?
Take the 14-day free trial first, then commit to Core on annual billing at $103.20/mo, and buy zero add-ons. That is $1,238 for the year with 2,000 daily-tracked keywords, 10 projects and white-label reporting. If you need cheaper still, the entry rank trackers covered in our SE Ranking alternatives guide start well below $50/mo, with much smaller keyword allowances.
Related Reading
What will an SEO tool actually cost you?
Vendors price on tracked keywords, projects and seats. Enter your real numbers and see what each plan costs you per month, and what you pay per tracked keyword.
| Tool | Cheapest plan that fits | Per month | Per keyword |
|---|---|---|---|
| Morningscoremonthly list price | Business | $99.00 | $0.198 |
| SE Rankingbilled annually | Core | $103.20 | $0.206 |
| Semrushbilled annually, extra seats $45/mo | Pro | $117.33 | $0.235 |
For 500 keywords, 3 sites and 1 user, the cheapest fit is Morningscore Business at $99.00/month.
Try Morningscore free for 14 daysPublic list prices as of July 2026 and subject to change. Ahrefs is not included because it does not publish a comparable tracked-keyword limit per plan. Always check the vendor page before buying.
❓ Frequently Asked Questions
Yes, for businesses serious about SEO. Semrush provides an all-in-one toolkit covering keyword research, site audits, competitor analysis, rank tracking, and content optimization. The ROI from ranking higher in search results typically far exceeds the monthly subscription cost of $139.95/mo.
Semrush is excellent for beginners because of its intuitive interface and guided workflows. It walks you through site audits, suggests keyword opportunities, and provides actionable recommendations. Their knowledge base and academy also offer free SEO training.
SEO typically takes 3-6 months to show meaningful results, though some quick wins can appear sooner. Using tools like Semrush helps you identify the highest-impact opportunities first, potentially accelerating your timeline by focusing on low-competition, high-value keywords.
Google Search Console is great for monitoring your own site, but it doesn't show competitor data, keyword opportunities you're missing, or detailed backlink analysis. A professional tool like Semrush complements Search Console by revealing the full competitive landscape.
Yes, Semrush includes local SEO features such as local keyword tracking, listing management, and position tracking by geographic location. It's a comprehensive solution whether you're doing local, national, or international SEO.
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